Privacy Policy: We care about keeping your information safe.
Last Modified: September 3rd, 2025
Introduction
localSTR, LLC (“Company”, “us” or “we”) respects your privacy and is committed to protecting it through
our compliance with this privacy policy. This policy describes the types of information we may collect
from you or that you may provide when you visit our website www.localstr.com and any mobile
applications to which this policy is posted (each, discussed in this policy as the “Website”), when you
create an account with us to use the Website, if such functionality is available, and our data collection and
handling practices while conducting business with us.
This privacy policy is part of the Terms of Use applicable to the use of our Website. Please review this
policy together with the Terms of Use, to understand all of your rights and obligations, and how we operate
our Website.
This privacy policy applies to information we collect:
• On the Website;
• In email, text, and other electronic messages between you and the Website;
• Through mobile and desktop applications, if any, that you download from the Website, if
this policy is posted to them;
• When you interact with our advertising and applications on third-party websites and
services, if such advertising or applications include links to this policy; and
• Through any other means associated with or relating to the Website.
This policy does not apply to information collected by:
• Us offline or through any other means, including on any other website operated by
Company or any third party (including our affiliates and subsidiaries); or
• Any third party, including through any application or content (including advertising) that
may link to or be accessible from or on the Website.
Please read this policy carefully to understand our policies and practices regarding your information and
how we will treat it. If you do not agree with our policies and practices, your choice is not to use our
Website. By accessing or using this Website, or engaging or continuing to engage in business with us, you
agree to the terms of this privacy policy.
This privacy policy may change from time to time. Your continued use of this Website after we make
changes is deemed to be acceptance of those changes, so please check the privacy policy periodically
for updates.
Children under the Age of Sixteen (18)
Our Website is not intended for children under eighteen (18) years of age. No one under age eighteen (18)
may provide any personal information to us or on or through the Website.
We do not knowingly collect personal information from children under the age of sixteen (16). If you are
under sixteen (16), do not use or provide any information on this Website or on or through any of its features
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or register on the Website (if such feature is available), make any purchases through the Website (if such
feature is available), use any of the interactive or public comment features of this Website (if such feature
is available) or provide any information about yourself to us, including your name, address, telephone
number, email address, or any screen name or user name you may use.
If we learn we have collected or received personal information from a child under sixteen (16) years of age,
we will delete that information. If you believe we might have any information from or about a child under
the age of sixteen (16), please contact us at hello@localstr.com
Information We Collect About You and How We Collect It
We may collect several types of information from and about users of our Website or the Company’s services
(some of which is considered “personal information” pursuant to applicable law), including:
• Identifiers, such as name, mailing address, e-mail address, telephone number, or any other
information that the Website collects, which applicable law may consider personally
identifiable, personal information, personal data, and other such designations;
• Information about the device you use to access the Website;
• Your IP address, Identifier for Advertisers (“IDFA”), Android/Google Advertising ID,
International Mobile Equipment Identity (“IMEI”), or another unique identifier;
• Your device characteristics and functionality (including information about your operating
system, hardware, mobile network, browser, browser language, etc.);
• Referring and exit web pages and URLs;
• Your browsing history, including the areas within our Website that you visit and your
activities there, including remembering you and your preferences;
• Communications between users and Company, or any third-party Company may use in
order to provide its services to users;
• Your device location or other geolocation information;
• Certain other device data, including the time of day you visit our Website;
• Information about your internet connection and internet provider;
• Information necessary in order to confirm a Property listing reservation using the Website
(e.g., government issued identification, country of residence, etc.), or request to promote a
property listing using the Website (e.g., tax identification number);
• Payment information reasonably required to use Company’s services or reserve a property
listing offered through the Website (e.g., payment card number, expiration date, billing
address, etc.);
• Information Company receives about you from other travel or residential companies
(whether personal affiliates, business affiliates, or otherwise) concerning your purchase
history, interests, contact information, and/or demographic information; and
• Information and/or data provided by a user concerning any third-parties (whether personal
affiliates, business affiliates, or otherwise) desiring to use Company’s services.
We collect this information:
• Directly from you when you provide it to us, such as when filling in forms on the Website
(including when you register for an account, subscribing to a service, or requesting
something from us, or when you fill out surveys, if any such features are available to you).
• Automatically as you navigate through the Website, including through the use of cookies,
web beacons, and other tracking technologies (including information about your network
or computing device) and analytics services;
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• From third parties, for example, our business partners and service providers;
• Records and copies of your correspondence (including email addresses), if you contact us
through the Website;
• To gather and enable booking-related reviews and preferences;
• To enable communications between users of the Website, Company, and/or third-parties
promoting their properties using Company’s services;
• To Book requested travel or vacation property booking requests, and provide services
related to these booking requests;
• To administer reward programs and points, if available;
• To contact you with respect to any booking completed through the Website, or inquiry or
search related to the Website and/or Company’s services;
• When you engage in transactions on our Website;
• When you run searches on our Website; and
• When you contact our customer service agents, if available.
Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies
to collect certain information about you, your equipment, your technology providers, and your activities,
including:
• Details of your visits to our Website, including traffic data, browsing patterns, location
data, logs, and other communication data and the resources that you access and use on the
Website; and
• Information about your device and about your internet connection and service provider, as
set forth above.
We also may use these technologies to collect information about your online activities over time and across
third-party websites or other online services (behavioral tracking).
The information we collect automatically may be statistical data and may also include personal information,
or we may maintain it or associate it with personal information we collect in other ways or receive from
third parties. This information enables us to:
• Allow you to use and access the Website;
• Prevent fraudulent activity and improve security functionality;
• Assess the performance of the Website, including as part of our analytic practices or
otherwise to improve the content, products or services offered through the Website;
• Offer you enhanced functionality when accessing the Website, including identifying you
when you sign into our Website, and keeping track of your specified preferences;
• Deliver content relevant to your interests on our Website and third-party sites based on
how you interact with our advertisements and/or content;
• Estimate our audience size and usage patterns;
• Speed up your searches; and
• Analyze our services and products and perform market research.
When you visit or leave our Website by clicking a hyperlink or when you view a third-party site that
includes our plugins or cookies (or similar technology), we may automatically receive the URL of the site
from which you came or the one to which you are directed.
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We may also receive location data passed to us from third-party services or GPS-enabled devices that you
have set up, which we may use to show you local information when using the Website and for fraud
prevention and security purposes. We may use this information to provide customized services, content,
and other information that may be of interest to you. If you no longer wish for us, our affiliates, or our
service providers to collect and use location information, you may disable the location features on your
device. Consult your device manufacturer settings for instructions on how to do this. Please note that if you
disable such features, your ability to access certain features, services, content, or products may be limited
or disabled.
The technologies we use for this automatic data collection may include:
• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your
computer. Note that while you can set your browser to not allow cookies, we may not be
able to honor that request, and may track your activity and collect information about you
and your online activities even when the browser is set to “do not track”;
• Flash Cookies. Certain features of our Website may use local stored objects (or Flash
cookies) to collect and store information about your preferences and navigation to, from,
and on our Website. Flash cookies are not managed by the same browser settings as are
used for browser cookies and you may not be able to shut down our collection of and use
of information through this technology;
• Web Beacons, Pixels and Tags. Pages of our Website and our e-mails may contain small
electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-
pixel gifs) that permit us, for example, to count users who have visited those pages or
opened an email and for other related website statistics (for example, recording the
popularity of certain website content and verifying system and server integrity);
• Embedded Scripts. An embedded script is programming code that is designed to collect
information about your interactions with the Website, such as information about the links
you click on;
• ETag, or entity tag. An ETag, or entity tag, is a feature of the cache in browsers. It is an
opaque identifier assigned by a web server to a specific version of a resource found at a
URL. It is one of several mechanisms that HTTP provides for web cache validation. These
allow websites to be more efficient and not serve content again, when data is already cached
and ready to view;
• Fingerprinting. Fingerprinting refers to the collection and analysis of information from
your device, such as your operating system, plug-ins, system fonts and other data, for
purposes of identification;
• Recognition Technologies. Recognition technologies refers to various technology features
used by websites, including application of statistical probability to data sets, which attempt
to recognize or make assumptions about users and devices (e.g., that a user of multiple
devices is the same user); and
• Log Files. These track actions occurring on our Website, and which help us collect your
IP address, browser type, Internet service provider, the webpages from which you came or
to which you go before and after visiting our Website, and the date and time of your visits.
Google Analytics
We use Google Analytics, a service provided by Google, Inc. (“Google”) for various purposes, including
potentially to analyze traffic on our Website, to grow our business, to improve and develop our services, to
monitor and analyze use of our services, to aid our technical administration, to increase the functionality
and user-friendliness of our services, and to verify that users have the authorization needed for us to process
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their request. Google may collect your IP address, and other information (although typically not your name),
and utilizes the data collected to track and examine the use of our Website, and to prepare reports for us
based on your activities online, among other uses. As part of Google Analytics, Google tracks many
variables, including what website you visited prior to coming to our Website, how long you stay on a
particular page, and your geographic location. Please be aware that Google uses the data it collects from
our Website for its own purposes, and we do not control or direct such usage. Please visit Google’s privacy
policy to understand how Google uses the information it collects:
https://policies.google.com/privacy?hl=en-US.
You may be able to opt out of the use of Google Analytics by visiting
https://tools.google.com/dlpage/gaoptout/.
We may use Facebook’s Custom Audience tool to provide you with targeted advertisements or marketing
communications that we believe may be of interest to you. As part of our usage of Facebook Custom
Audience, we may hash, store, and share with Facebook your email address, phone number, or other
identifiers.
You may adjust your Facebook privacy settings to restrict the information that Facebook will share with
third parties. For more information about Facebook’s data collection and practices, and how you can
manage your information on Facebook, please visit Facebook’s data policy.
Behavioral Advertising
We may use your personal information to provide you with targeted advertisements or marketing
communications we believe may be of interest to you. For more information about how targeted advertising
works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of certain targeted advertising, and learn more about your options related to such
advertising, by using the links below:
• Google: You can customize your experience with advertisements through Google services by
visiting https://support.google.com/ads/answer/2662856/control-the-ads-you-see-android?hl=en.
You can opt out of having your website activity available to Google Analytics by visiting
https://support.google.com/analytics/answer/181881?hl=en and installing the Google Analytics
opt-out browser add-on available at https://chrome.google.com/webstore/detail/google-analytics-
opt-out/fllaojicojecljbmefodhfapmkghcbnh?hl=en.
• Facebook:
https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0
Do Not Track
Do Not Track (“DNT”) is a concept promoted by certain regulatory authorities and industry groups for
development and implementation of a mechanism that would allow internet users to control the tracking of
their online activities across websites. Currently, various browsers (including Internet Explorer, Firefox,
and Safari) offer a DNT option that allows a user to set a preference in the browser to not have his/her
activities on the internet tracked. You can usually access your browser's DNT option in your browser's
preferences. When a user’s browser is set to DNT, some cookies and other tracking technologies may
become inactive, depending on how the website visited responds to DNT browser settings. If that occurs,
the website visited will not recognize you upon return to that website, save your passwords or user names,
and some other features of a website may become unavailable or not function properly.
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Given the lack of a standard in the industry or any clear regulatory guidance on this issue, we may not
comply with DNT signals from your browser at this time.
Third-Party Use of Cookies and Other Tracking Technologies
Some content or applications, including advertisements, on the Website may be served by third-parties,
including advertisers, ad networks and servers, content providers, and application providers. These third
parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect
information about you when you use our Website. The information they collect may be associated with
your personal information or they may collect information, including personal information, about your
online activities over time and across different websites and other online services. They may use this
information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any
questions about an advertisement or other targeted content, you should contact the responsible provider
directly.
How We Use Your Information
We may use information that we collect about you or that you provide to us, including any personal
information:
• To present the Website and its contents to you;
• To provide you with information, products, or services that you request from us, including
posting Host Content, booking Properties and responding to your inquiries;
• To enable communications between Hosts and Guests;
• To provide our services;
• To fulfill any other purpose for which you provide it;
• To provide you with notices about your Properties, account and/or the Website;
• To carry out our obligations and enforce our rights arising from any contracts entered into
between you and us, including for billing and collection, if needed;
• To create, maintain and update user accounts (if applicable) on the Website and
authenticate you as a user;
• Maintain your search and travel history, including related preferences;
• Enable and assist with the acceptance and processing of payments;
• To notify you about changes to the Website or any products or services we offer or provide
though it;
• To allow you to participate in interactive features on the Website, if any;
• To develop and improve our products and services;
• For behavioral tracking, profiling and advertising;
• For any other purpose as needed for our business;
• In any other way we may describe when you provide the information;
• For any other purpose with your consent;
• To contact you about our own and third-parties' goods and services that we think may be
of interest to you;
• To comply with law; and
• To enable us to display advertisements to our advertisers' target audiences.
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Updating Personal Information
We prefer to keep your personal information accurate and up to date. If you would like to change your
contact information, please contact us at hello@localstr.com. We will make good faith efforts to make
requested changes in our then active databases as soon as reasonably practicable (but we may retain prior
information as business records).
Disclosure of Your Information
We may disclose aggregated information about our users, and information that does not identify any
individual, without restriction.
We may disclose personal information that we collect or you provide as described in this privacy policy:
• To our affiliates;
• To contractors, service providers, and other third parties we use to support our business
and assist us in providing services and offering our products;
• To a buyer or other successor in the event of a merger, divestiture, restructuring,
reorganization, dissolution, or other sale or transfer of some or all of Company's assets or
stock, whether as a going concern or as part of bankruptcy, liquidation, or similar
proceeding, in which personal information held by Company about our Website users is
among the assets transferred;
• To third parties to market their products or services to you;
• To fulfill the purpose for which you provide it;
• For any other purpose disclosed by us when you provide the information; and
• With your consent.
We may also disclose your personal information:
• To comply with any court order, law, or legal process, including responding to any
government or regulatory request;
• To enforce or apply the Terms of Use, including this privacy policy, and any other
agreements between us, including for billing and collection purposes; and
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety
of Company, our customers, or others. This includes exchanging information with other
companies and organizations for the purposes of fraud protection and credit risk reduction.
Data Security
We have implemented measures intended to secure your personal information from accidental loss and
from unauthorized access, use, alteration, and disclosure. However, the safety and security of your
information also depends on you. Where we have given you (or where you have chosen) a password for
access to certain parts of our Website, you are responsible for keeping this password confidential. We ask
you not to share your password with anyone and to change your password from time to time. We also highly
recommend that you use a password that is dissimilar to and cannot be easily found by unauthorized third
parties who may have obtained your login credentials to other sites. Keep in mind that if you use the same
password for all websites, if someone obtains your credentials for one site, they may be able to then use
those credentials to log into any other site you use.
Unfortunately, the transmission of information via the internet is not completely secure. Although we try
to protect your personal information, we cannot guarantee the security of your personal information
transmitted through or collected through the use of our Website. Any transmission of personal information
is at your own risk.
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We are not responsible for circumvention of any privacy settings or security measures contained on the
Website.
California Residents
California Civil Code Section § 1798.83, known as the “Shine The Light” law, permits users of the Website
who are California residents to request and obtain from us a list of what personal information (if any) we
disclosed to third parties for direct marketing purposes in the preceding year, and the names and addresses
of those third parties. You may request this information from us no more than once a year, but such request
will be handled by us free of charge to you. To make such a request, please send an email to
hello@localstr.com.
Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes
to how we treat our users' personal information, we will notify you by email to the email address specified
in your account, if applicable. We may also post a notice on the Website home page. The date this privacy
policy was last revised is identified at the top of this page. You are responsible for ensuring we have an up-
to-date active and deliverable email address for you, and for periodically visiting our Website and this
privacy policy to check for any changes.